CAKE » Topics » The Grand Lux Cafe Restaurant Concept and Menu

These excerpts taken from the CAKE 10-K filed Feb 27, 2009.

The Grand Lux Cafe Restaurant Concept and Menu

Grand Lux Cafe is an upscale casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately 150 items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and desserts. Examples of menu offerings include Chop House Burger, Buffalo Chicken Rolls, Crispy Caramel Chicken and Santa Barbara Grilled Chicken Sandwich. Menu entrees currently range in price from $6.95 to $33.95. Appetizers range in price from $4.95 to $13.50 and desserts range from $6.95 to $8.95. A full-service bar as well as an onsite bakery, producing made-to-order deserts, are also included in the concept. Our location in the Venetian Resort-Hotel-Casino in Las Vegas, Nevada is open 24 hours a day and its sister location in the Palazzo Resort-Hotel-Casino is open 20 hours a day, except for Fridays and Saturdays, during which it is open 21 hours a day.  Both locations also serve a breakfast menu with items priced from $2.95 to $19.95.  Approximately half of our Grand Lux Cafe restaurants offer home delivery service utilizing third-party delivery partners.

We continue to refine Grand Lux Cafe’s menu and operations in order to further develop the concept for future growth. We intend to continue expanding Grand Lux Cafe, although we did not open any new Grand Lux Cafes in fiscal 2008 and do not currently plan to open any during fiscal 2009. While we believe Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks in expanding any new restaurant concept that has not yet proven its long-term financial viability. These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members, and achieving an acceptable return on investment.

The Grand Lux Cafe Restaurant Concept and
Menu





Grand Lux Cafe is an upscale casual dining concept that offers unique
American and international cuisine selections in an elegant but relaxed
atmosphere. The menu at Grand Lux Cafe offers approximately 150 items
including appetizers, pasta, seafood, steaks, chicken, burgers, salads,
specialty items and desserts. Examples of menu offerings include Chop
House Burger, Buffalo Chicken Rolls, Crispy Caramel Chicken and Santa Barbara
Grilled Chicken Sandwich. Menu entrees currently range in price from
$6.95 to $33.95. Appetizers range in price from $4.95 to $13.50 and
desserts range from $6.95 to $8.95. A full-service bar as well as an
onsite bakery, producing made-to-order deserts, are also included in the
concept. Our location in the Venetian Resort-Hotel-Casino in Las Vegas,
Nevada is open 24 hours a day and its sister location in the Palazzo
Resort-Hotel-Casino is open 20 hours a day, except for Fridays and Saturdays,
during which it is open 21 hours a day. 
Both locations also serve a breakfast menu with items priced from $2.95
to $19.95.  Approximately half of our
Grand Lux Cafe restaurants offer home delivery service utilizing third-party
delivery partners.





We continue to refine Grand Lux Cafe’s menu and operations in order to
further develop the concept for future growth. We intend to continue
expanding Grand Lux Cafe, although we did not open any new Grand Lux Cafes in
fiscal 2008 and do not currently plan to open any during fiscal 2009.
While we believe Grand Lux Cafe has the opportunity to become a profitable
second growth vehicle for our restaurant operations, there are inherent risks
in expanding any new restaurant concept that has not yet proven its long-term
financial viability. These risks include, but are not limited to,
consumer acceptance, recruiting and training qualified staff members, and
achieving an acceptable return on investment.





These excerpts taken from the CAKE 10-K filed Feb 28, 2008.

The Grand Lux Cafe Restaurant Concept and Menu

Grand Lux Cafe is an upscale casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately 150 items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts. Examples of menu offerings include Chop House Burger, Buffalo Chicken Rolls, Santa Barbara Grilled Chicken Sandwich and Crispy Fish & Chips. Menu entrees currently range in price from $8.95 to $29.95. Appetizers range in price from $4.95 to $12.95 and desserts range from $6.95 to $7.95. A full-service bar and bakery are also included in the concept. Our location in the Venetian Resort-Hotel-Casino in Las Vegas, Nevada is open 24 hours a day and its sister location in the Palazzo Resort-Hotel-Casino is open 20 hours a day, except for Fridays and Saturdays, during which it is open 21 hours a day.  Both locations also serve a breakfast menu with items priced from $2.50 to $17.95.

We continue to refine Grand Lux Cafe’s menu and operations in order to further develop the concept for future growth. We opened five Grand Lux Cafes in fiscal 2007 and we intend to continue expanding Grand Lux Cafe, although we do not currently plan to open any Grand Lux Cafes during fiscal 2008. While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks in expanding any new restaurant concept that has not yet proven its long-term financial viability. These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members, and achieving an acceptable return on investment.

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The Grand Lux Cafe Restaurant Concept
and Menu





Grand Lux Cafe is an upscale casual dining concept
that offers unique American and international cuisine selections in an elegant
but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately
150 items including appetizers, pasta, seafood, steaks, chicken, burgers,
salads, specialty items and made-to-order desserts. Examples of menu
offerings include Chop House Burger, Buffalo Chicken Rolls, Santa Barbara
Grilled Chicken Sandwich and Crispy Fish & Chips. Menu entrees
currently range in price from $8.95 to $29.95. Appetizers range in price
from $4.95 to $12.95 and desserts range from $6.95 to $7.95. A
full-service bar and bakery are also included in the concept. Our location
in the Venetian Resort-Hotel-Casino in Las Vegas, Nevada is open 24 hours a day
and its sister location in the Palazzo Resort-Hotel-Casino is open 20 hours a
day, except for Fridays and Saturdays, during which it is open 21 hours a
day.  Both locations also serve a
breakfast menu with items priced from $2.50 to $17.95.





We continue to refine Grand Lux Cafe’s menu and
operations in order to further develop the concept for future growth. We opened
five Grand Lux Cafes in fiscal 2007 and we intend to continue expanding Grand
Lux Cafe, although we do not currently plan to open any Grand Lux Cafes during
fiscal 2008. While we are optimistic that Grand Lux Cafe has the
opportunity to become a profitable second growth vehicle for our restaurant
operations, there are inherent risks in expanding any new restaurant concept
that has not yet proven its long-term financial viability. These risks
include, but are not limited to, consumer acceptance, recruiting and training
qualified staff members, and achieving an acceptable return on investment.





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This excerpt taken from the CAKE 10-K filed Feb 22, 2007.

The Grand Lux Cafe Restaurant Concept and Menu

Grand Lux Cafe is an upscale, casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately 150 items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts. Examples of menu offerings include Chop House Burger, Buffalo Chicken Rolls and Crispy Caramel Chicken. Menu entrees currently range in price from $8.95 to $29.95. Appetizers range in price from $4.95 to $12.95 and desserts range from $5.95 to $7.95. A full-service bar and bakery are also included in the concept. Our location in the Venetian Resort Hotel Casino is open 24 hours a day and also serves a breakfast menu with items priced from $2.50 to $16.95. The estimated average check per restaurant guest at our Grand Lux Cafe locations outside of Las Vegas was approximately $18.90 during fiscal 2006.

We continue to refine Grand Lux Cafe’s menu and operations in order to further prepare the concept for future growth. We currently plan to open as many as five to six additional Grand Lux Cafes during fiscal 2007. While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks with expanding any new restaurant concept that has not yet proven its long-term financial viability. These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members, and achieving an acceptable return on investment.

This excerpt taken from the CAKE 10-K filed Dec 8, 2006.

The Grand Lux Cafe Restaurant Concept and Menu

Grand Lux Cafe is an upscale, casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere.  The menu at Grand Lux Cafe offers approximately 150 items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts.  Examples of menu offerings include Cedar Plank BBQ Salmon, Braised Yankee Pot Roast and Indochine Shrimp & Chicken.  Menu entrees currently range in price from $8.95 to $29.95.  Appetizers range in price from $4.95 to $12.95 and desserts range from $5.95 to $7.95.  A full-service bar and bakery are also included in the concept.  Our location in the Venetian Resort-Hotel-Casino is open 24 hours a day and also serves a breakfast menu with items priced from $2.50 to $16.95.  The estimated average check per restaurant guest at our Grand Lux Cafe locations outside of Las Vegas was approximately $18.20 during fiscal 2005.

We continue to refine Grand Lux Cafe’s menu and operations in order to further prepare the concept for future growth.  We currently plan to open as many as three additional Grand Lux Cafes during fiscal 2006.  While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks with expanding any new restaurant concept that has not yet proven its long-term financial viability.  These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members, and achieving an acceptable return on investment.

This excerpt taken from the CAKE 10-K filed Feb 22, 2006.

The Grand Lux Cafe Restaurant Concept and Menu

Grand Lux Cafe is an upscale, casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately 150 items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts. Examples of menu offerings include Cedar Plank BBQ Salmon, Braised Yankee Pot Roast and Indochine Shrimp & Chicken. Menu entrees currently range in price from $8.95 to $29.95. Appetizers range in price from $4.95 to $12.95 and desserts range from $5.95 to $7.95. A full-service bar and bakery are also included in the concept. Our location in the Venetian Resort-Hotel-Casino is open 24 hours a day and also serves a breakfast menu with items priced from $2.50 to $16.95. The estimated average check per restaurant guest at our Grand Lux Cafe locations outside of Las Vegas was approximately $18.20 during fiscal 2005.

We continue to refine Grand Lux Cafe’s menu and operations in order to further prepare the concept for future growth. We currently plan to open as many as three additional Grand Lux Cafes during fiscal 2006. While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks with expanding any new restaurant concept that has not yet proven its long-term financial viability. These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members, and achieving an acceptable return on investment.

5


This excerpt taken from the CAKE 10-K filed Apr 6, 2005.

The Grand Lux Cafe Restaurant Concept and Menu

In May 1999, we opened our first Grand Lux Cafe at the Venetian Resort-Hotel-Casino in Las Vegas, Nevada.  Grand Lux Cafe is an upscale, casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere.  The menu at Grand Lux Cafe offers approximately 150 menu items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts.  Examples of specialty menu offerings include Chicken Venetian, Seared Rare Ahi Tuna Salad and Miso Glazed Salmon.  Menu entrees currently range in price from $7.95 to $29.95.  Appetizers range in price from $4.95 to $11.95 and desserts range from $5.95 to $7.50.  A full-service bar and bakery are also included in the concept.  Our location in the Venetian Resort-Hotel-Casino is open 24 hours a day and also serves a breakfast menu with items priced from $2.25 to $16.95.  Based upon the initial success of the concept in Las Vegas, we have opened additional Grand Lux Cafes in Los Angeles, Chicago, Dallas and Houston.  The estimated average check per restaurant guest at our Grand Lux Cafe locations outside of Las Vegas was approximately $17.45 during fiscal 2004.

Comparable sales for our Las Vegas, Los Angeles and Chicago Grand Lux Cafe locations increased approximately 12% during fiscal 2004.  We continue to refine Grand Lux Cafe’s menu and operations in order to prepare the concept for future growth.  We currently plan to open as many as two to three additional Grand Lux Cafes during fiscal 2005.  While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks with expanding any new restaurant concept that has not yet proven its long-term financial viability.  These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members and achieving an acceptable return on investment.

5


This excerpt taken from the CAKE 10-K filed Apr 4, 2005.

The Grand Lux Cafe Restaurant Concept and Menu

In May 1999, we opened our first Grand Lux Cafe at the Venetian Resort-Hotel-Casino in Las Vegas, Nevada.  Grand Lux Cafe is an upscale, casual dining concept that offers unique American and international cuisine selections in an elegant but relaxed atmosphere.  The menu at Grand Lux Cafe offers approximately 150 menu items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and made-to-order desserts.  Examples of specialty menu offerings include Chicken Venetian, Seared Rare Ahi Tuna Salad and Miso Glazed Salmon.  Menu entrees currently range in price from $7.95 to $29.95.  Appetizers range in price from $4.95 to $11.95 and desserts range from $5.95 to $7.50.  A full-service bar and bakery are also included in the concept.  Our location in the Venetian Resort-Hotel-Casino is open 24 hours a day and also serves a breakfast menu with items priced from $2.25 to $16.95.  Based upon the initial success of the concept in Las Vegas, we have opened additional Grand Lux Cafes in Los Angeles, Chicago, Dallas and Houston.  The estimated average check per restaurant guest at our Grand Lux Cafe locations outside of Las Vegas was approximately $17.45 during fiscal 2004.

Comparable sales for our Las Vegas, Los Angeles and Chicago Grand Lux Cafe locations increased approximately 12% during fiscal 2004.  We continue to refine Grand Lux Cafe’s menu and operations in order to prepare the concept for future growth.  We currently plan to open as many as two to three additional Grand Lux Cafes during fiscal 2005.  While we are optimistic that Grand Lux Cafe has the opportunity to become a profitable second growth vehicle for our restaurant operations, there are inherent risks with expanding any new restaurant concept that has not yet proven its long-term financial viability.  These risks include, but are not limited to, consumer acceptance, recruiting and training qualified staff members and achieving an acceptable return on investment.

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